Celebrity Sunglasses Trends of 2024
Celebrity Sunglasses Trends of 2024: Styles That Shaped the Year
When it comes to fashion, celebrities and influencers have always been at the forefront of setting trends. In 2024, sunglasses were no exception. From bold, futuristic designs to timeless classics, stars like Kylie Jenner, Timothée Chalamet, Dua Lipa, and Sabrina Carpenter brought eyewear into the spotlight, influencing consumer preferences worldwide. As a wholesale sunglasses business, understanding these trends can help you stay ahead of the curve and stock the styles your customers will love. Here’s a look at some of the hottest sunglasses trends of 2024, inspired by the biggest names in fashion and entertainment.
Oversized Statement Frames
Kylie Jenner turned heads this year with her penchant for oversized statement sunglasses. Whether she was stepping out in sleek monochrome outfits or bold patterns, her choice of oversized frames added a touch of glamour and drama. These larger-than-life frames, often in neutral tones like black and beige or with mirrored lenses, were a go-to accessory for influencers and fashionistas alike.
Wholesale Insight: Stock up on oversized frames in a variety of shapes, such as square or round, to cater to customers looking to emulate this luxurious, eye-catching trend.
Retro-Inspired Frames
Timothée Chalamet brought retro frames back into the spotlight, pairing them effortlessly with his signature relaxed yet polished style. Think thick frames, tinted lenses, and a nod to the ‘70s aesthetic. These sunglasses exude effortless cool and have cross-generational appeal.
Wholesale Insight: Offer retro frames in multiple finishes—gold, silver, and black—along with trendy lens colors like amber and light blue.
Color-Tinted Lenses
Dua Lipa’s vibrant and playful style was complemented by her love for color-tinted lenses. From sunny yellows to soft pinks and bold blues, these lenses added a pop of fun to her outfits and quickly became a favorite among her fans.
Wholesale Insight: Include sunglasses with colorful lenses in your inventory to attract younger, fashion-forward buyers who want a splash of color in their accessories.
Futuristic Shield Sunglasses
Sabrina Carpenter embraced the futuristic trend with sleek shield sunglasses. These one-piece, wraparound designs scream modernity and edge, making them perfect for anyone looking to stand out. Paired with athleisure or streetwear, shield sunglasses were a major hit on social media.
Wholesale Insight: Invest in shield sunglasses with metallic finishes or gradient lenses to appeal to customers looking for a bold, contemporary aesthetic.
New-School Cat Eye Frames
Cat-eye frames continued to dominate in 2024, but this year’s designs featured sharper angles and modern twists. Celebrities like Bella Hadid and Zendaya were often seen sporting these playful yet elegant styles, making them a must-have.
Wholesale Insight: Stock cat-eye sunglasses in various finishes, including glossy black, tortoiseshell, and colorful acetates, to cater to a wide range of preferences.
Why Celebrity-Inspired Sunglasses Matter for Retailers
Celebrity-endorsed trends drive demand, especially for small retailers and boutique owners looking to capitalize on popular styles. By staying informed about what’s trending among celebrities and influencers, you can:
- Attract trend-savvy customers looking for the latest styles.
- Differentiate your inventory by offering high-demand designs.
- Build customer loyalty by providing on-trend, affordable options.
How to Incorporate These Trends Into Your Business
At Solar Fashions, we specialize in helping retailers stay ahead of the curve with our extensive inventory of fashion-forward sunglasses. With nearly 1,000 styles in stock and new arrivals twice a month, we ensure you have access to the latest trends, many of which are influenced by celebrity and influencer culture. Plus, our UV400-compliant, FDA-approved sunglasses offer both style and safety—a winning combination for your customers.
Merchandising Tips
Highlight Celebrity Trends: Use photos or mentions of these trends in your marketing materials and displays to draw attention to their popularity.
Bundle with Accessories: Offer cases or cleaning kits that add value to the purchase.
Social Media Spotlights: Share images of the styles worn by celebrities to attract customers searching for similar designs.
Stay Ahead of the Trends
As we look forward to 2025, now is the time to stock up on the sunglasses that made waves in 2024. From oversized frames to futuristic shields, Solar Fashions has the perfect selection for your store. Browse our latest collections online or visit our NYC-area showrooms to see these styles in person.
Let your customers shine like the stars with celebrity-inspired sunglasses! Contact us today to learn more about how we can help you elevate your eyewear inventory.